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we enable converging on a new conceptual logic which views brand in terms of collaborative and value co-creation activities.

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We bring to you a single view of your business. Our unique market mix modeling solution leverages the best of the digital world.


We use Creative suits, 3D designers and all high technology solutions that enable us to help you visualize the products and packages.


Our solution brings in the best elements of productivity, efficiency and efficacy. Our outcome oriented approach assures performance.


Our unique customer research methodology helps you move from produce sell cycle to a cycle that helps you predict your production needs.


Safe to step forward – Mutual funds

Like all securities, mutual funds are subject to market, or systematic, risk. There are always risk factors underlying every investment, as we can only predict the return of the asset will increase or decrease in value.  Mutual funds should be maintained by professional money managers, who allocate the fund’s assets to produce gains for the fund’s investors. A mutual fund’s portfolio is planned and maintained to match the investment objectives stated in its prospectus. This portfolio is structured solely according to the investor’s financial interests and needs. Funds that invest are relatively safe those which are in government securities from SEBI guidelines. They are generally well diversified to generate high returns and offset any potential losses. The SEBI board also has increased disclosure standards for shares pledged by the promoters of listed companies. The safety is assured and operated. Step forward to invest in Mutual funds, safe when handled by professionals or one who is up to date with the market values and status. Don’t compromise your financial goals, get advised and know better of your investments and returns. Dhanveda by Confluex Also read: Will Robo-Advisors dominate 2020 financial landscape?

What SEBI did to avoid cases like Karvy

As the saying goes, mutual funds are subject to market, or systematic, risk. Because the market cannot be accurately predicted or completely controlled, no investment is risk-free. From the experience of 2019, there had been a set back by the investors. But Sebi is constantly working with an objective to regulate stock markets but also to protect the interest of investors. It promotes the development of the securities market and regulates the business.  One of the cases was Karvy. The action in the case follows a crackdown by SEBI, which came to light after Karvy started defaulting on client payouts. After a preliminary investigation by the National Stock Exchange (NSE) showed the brokerage pledged and sold some of its client securities to raise funds for its own use, without client authorization and in violation of new rule. On December 2, suspended Karvy’s trading license with immediate effect. SEBI barred Karvy from taking on fresh clients and executing trades of existing ones, shares of a few customers were routed to its real estate business. SEBI has been keeping a close eye on all the process and firms to avoid such cases. Recently Sebi has proposed that the indirect routes and the use of pooled accounts be stopped. Money and units should flow directly from the investor to the AMC and both entities must have clear visibility of the other in their accounts. This was one of the measures taken by sebi to make sure there are no other cases. Karvy’s case has bought another 35 brokers in sebi’s radar. Further, it made it clear that distributors were not expected to handle clients’ funds and securities. Dhanveda by Confluex Also read: Will Robo-Advisors dominate 2020 financial landscape?

Are advisors necessary to plan your financial goal?

People often contemplate whether it is beneficial to hire a financial advisor or not. After all, they will be handing over the financial matters to them. If you are a “Do It Yourself” person and manage investments on your own, then you have to go through a lot of hassle as you have to track the investments on a regular basis, monitor the markets and watch out for all possible risks.  But if you find it too much of work then outsourcing your personal finance management to advisory companies makes a lot of sense. Here are some advantages of working with a Financial Advisor: Getting Expert Advice: You would end up saving a lot of your time as well as money by hiring a financial advisor to manage your investments. The expert will be aware of market performance and returns. Professional review of Goals & Investments: Gives Clarity about your Financial Journey. An advisor will always consider every aspect of your current and future financial status while planning the goals for your investments. Proper Asset Allocation: You will get the comparable data of the fund performance and returns. This will help you choose better and allocate your assets properly. Continuous Tracking & Re-balancing: Reduces overall risk in the portfolio. You don’t have to track and watch out for all the possible risks, as you will be advised by the professional and experienced person. Controlling your money is the first step to financial peace. An individual or a family needs to plan and manage their finances by saving and spending monetary resources over time, considering various financial risks and future life events. The value of financial advice extends far beyond just a focus on investment returns. Dhanveda by Confluex Also read: Will Robo-Advisors dominate 2020 financial landscape?

Will Robo-Advisors dominate 2020 financial landscape?

2019 has been the year of AI. While many companies have been slow to adopt the technology, AI is rapidly appearing in the financial service industry. Financial advisors and RIAs are have already been buffeted by industry changes. Robo-advisors are in fact, majority of them automate portfolio strategies that fit with some version of modern portfolio theory and build optimized passive indexed portfolios. Will the robo advisors consume the market in 2020? AI and related technologies have not replaced human financial advisors and are unlikely to do so, AI will enhance advisor’s analytical capabilities and automate the tasks and reduces costs across the board. AI and other technologies are a tool and advisors who wish to continue to prosper will need to continuously stay on top of these technologies and strategically incorporate them into their practices. Low Fees: Investors were lucky to receive professionally managed investment assistance for less than 1% of assets under management (AUM). Low Minimum Balances: It’s a boon for investors with a small net worth to get professional robo-advisory management.  They Aren’t yet 100% Personalized:You’re more than just an investment portfolio. You have many goals, both for the near and long term. While many robo-advisors now allow you to set and edit your goals using their financial planning software, you also have money-related issues and concerns which may benefit from a chat with a human being. Dhanveda by Confluex Also read: Are advisors necessary to plan your financial goal?