2020-04-27

Creating a Digital Distributor Network?

Blogs

Create and Set Up a New Distribution Channel 1. Evaluate If You Should Pursue Adding a New Distribution Channel Distribution is a key element of your marketing strategy - it's how you access your market. It's common to use multiple channels of distribution: direct via the web, sales team or retail location, or indirect through wholesalers, distributors, value-added resellers or consultants. Adding new channels can be a great way to launch a new product to large market, grow revenue quickly, speed cash flow, and improve your brand's experience with your end users. By analyzing your business goals and evaluating your existing channels, you can determine whether a new distribution channel can help you achieve your goals, or whether improving the performance of an existing channel will be a more effective strategy. Distribution is one of the classic "4 Ps" of marketing (product, promotion, price, placement a.k.a. distribution). It's a key element of your marketing strategy -- distribution channels are how you reach your market and grow revenue, whether you're B2B or B2C. Most companies have the ability to distribute their products or services through more than one channel. For example, if you're a manufacturer, you may sell 1) to wholesalers and 2) directly to your end-users. If you make software, you may sell 1) to retailers and 2) through consultants who bundle the software with hardware and offer services like installation, customization and training. Business Goals Are you looking to expand your market reach? To create a good distribution channel, start by focusing on the needs of the end-users of your product or service. For example, if your customers need personalized service, you can utilize a local dealer network or reseller program to provide that service. If your customers prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites. You can also build your own specialized sales team to prospect and close deals directly with customers. Or, if you have a consumer product, you can reach out to larger retail stores or specialty stores to entice them to carry your product. Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers - and they are, since they're buying your product and reselling it. Understand their needs and deliver strong marketing programs; you'll maximize everyone's revenue in the process. If you're a new company, you're probably already considering channels to access your market. If you're an existing company, remember that your mix of channels might change throughout your product or service life cycle. For B2C companies, people's lifestyles change, attitudes change, and the competitive landscape always provides alternate product and service options as your market evolves. Different channels can help you access new market segments and different price points. For B2B companies, corporate needs can change rapidly, especially if you're selling anything related to IT. Here are some business goals that a new distribution channel can help you achieve:

Tags: nan
2020-04-27

Creating a Digital Distributor Network?

Blogs

Create and Set Up a New Distribution Channel 1. Evaluate If You Should Pursue Adding a New Distribution Channel Distribution is a key element of your marketing strategy - it's how you access your market. It's common to use multiple channels of distribution: direct via the web, sales team or retail location, or indirect through wholesalers, distributors, value-added resellers or consultants. Adding new channels can be a great way to launch a new product to large market, grow revenue quickly, speed cash flow, and improve your brand's experience with your end users. By analyzing your business goals and evaluating your existing channels, you can determine whether a new distribution channel can help you achieve your goals, or whether improving the performance of an existing channel will be a more effective strategy. Distribution is one of the classic "4 Ps" of marketing (product, promotion, price, placement a.k.a. distribution). It's a key element of your marketing strategy -- distribution channels are how you reach your market and grow revenue, whether you're B2B or B2C. Most companies have the ability to distribute their products or services through more than one channel. For example, if you're a manufacturer, you may sell 1) to wholesalers and 2) directly to your end-users. If you make software, you may sell 1) to retailers and 2) through consultants who bundle the software with hardware and offer services like installation, customization and training. Business Goals Are you looking to expand your market reach? To create a good distribution channel, start by focusing on the needs of the end-users of your product or service. For example, if your customers need personalized service, you can utilize a local dealer network or reseller program to provide that service. If your customers prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites. You can also build your own specialized sales team to prospect and close deals directly with customers. Or, if you have a consumer product, you can reach out to larger retail stores or specialty stores to entice them to carry your product. Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers - and they are, since they're buying your product and reselling it. Understand their needs and deliver strong marketing programs; you'll maximize everyone's revenue in the process. If you're a new company, you're probably already considering channels to access your market. If you're an existing company, remember that your mix of channels might change throughout your product or service life cycle. For B2C companies, people's lifestyles change, attitudes change, and the competitive landscape always provides alternate product and service options as your market evolves. Different channels can help you access new market segments and different price points. For B2B companies, corporate needs can change rapidly, especially if you're selling anything related to IT. Here are some business goals that a new distribution channel can help you achieve:

Tags: NA
2020-04-27

Creating a Digital Distributor Network?

Blogs

Create and Set Up a New Distribution Channel 1. Evaluate If You Should Pursue Adding a New Distribution Channel Distribution is a key element of your marketing strategy - it's how you access your market. It's common to use multiple channels of distribution: direct via the web, sales team or retail location, or indirect through wholesalers, distributors, value-added resellers or consultants. Adding new channels can be a great way to launch a new product to large market, grow revenue quickly, speed cash flow, and improve your brand's experience with your end users. By analyzing your business goals and evaluating your existing channels, you can determine whether a new distribution channel can help you achieve your goals, or whether improving the performance of an existing channel will be a more effective strategy. Distribution is one of the classic "4 Ps" of marketing (product, promotion, price, placement a.k.a. distribution). It's a key element of your marketing strategy -- distribution channels are how you reach your market and grow revenue, whether you're B2B or B2C. Most companies have the ability to distribute their products or services through more than one channel. For example, if you're a manufacturer, you may sell 1) to wholesalers and 2) directly to your end-users. If you make software, you may sell 1) to retailers and 2) through consultants who bundle the software with hardware and offer services like installation, customization and training. Business Goals Are you looking to expand your market reach? To create a good distribution channel, start by focusing on the needs of the end-users of your product or service. For example, if your customers need personalized service, you can utilize a local dealer network or reseller program to provide that service. If your customers prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites. You can also build your own specialized sales team to prospect and close deals directly with customers. Or, if you have a consumer product, you can reach out to larger retail stores or specialty stores to entice them to carry your product. Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers - and they are, since they're buying your product and reselling it. Understand their needs and deliver strong marketing programs; you'll maximize everyone's revenue in the process. If you're a new company, you're probably already considering channels to access your market. If you're an existing company, remember that your mix of channels might change throughout your product or service life cycle. For B2C companies, people's lifestyles change, attitudes change, and the competitive landscape always provides alternate product and service options as your market evolves. Different channels can help you access new market segments and different price points. For B2B companies, corporate needs can change rapidly, especially if you're selling anything related to IT. Here are some business goals that a new distribution channel can help you achieve:

Tags: nan
2020-04-27

Creating a Digital Distributor Network?

Blogs

Create and Set Up a New Distribution Channel 1. Evaluate If You Should Pursue Adding a New Distribution Channel Distribution is a key element of your marketing strategy - it's how you access your market. It's common to use multiple channels of distribution: direct via the web, sales team or retail location, or indirect through wholesalers, distributors, value-added resellers or consultants. Adding new channels can be a great way to launch a new product to large market, grow revenue quickly, speed cash flow, and improve your brand's experience with your end users. By analyzing your business goals and evaluating your existing channels, you can determine whether a new distribution channel can help you achieve your goals, or whether improving the performance of an existing channel will be a more effective strategy. Distribution is one of the classic "4 Ps" of marketing (product, promotion, price, placement a.k.a. distribution). It's a key element of your marketing strategy -- distribution channels are how you reach your market and grow revenue, whether you're B2B or B2C. Most companies have the ability to distribute their products or services through more than one channel. For example, if you're a manufacturer, you may sell 1) to wholesalers and 2) directly to your end-users. If you make software, you may sell 1) to retailers and 2) through consultants who bundle the software with hardware and offer services like installation, customization and training. Business Goals Are you looking to expand your market reach? To create a good distribution channel, start by focusing on the needs of the end-users of your product or service. For example, if your customers need personalized service, you can utilize a local dealer network or reseller program to provide that service. If your customers prefer to buy online, you can create an e-commerce website and fulfillment system and sell direct; you can also sell to another online retailer or distributor that can offer your product on their own sites. You can also build your own specialized sales team to prospect and close deals directly with customers. Or, if you have a consumer product, you can reach out to larger retail stores or specialty stores to entice them to carry your product. Wholesalers, resellers, retailers, consultants and agents already have resources and relationships to quickly bring your product to market. If you sell through these groups instead of (or in addition to) selling direct, treat the entire channel as a group of customers - and they are, since they're buying your product and reselling it. Understand their needs and deliver strong marketing programs; you'll maximize everyone's revenue in the process. If you're a new company, you're probably already considering channels to access your market. If you're an existing company, remember that your mix of channels might change throughout your product or service life cycle. For B2C companies, people's lifestyles change, attitudes change, and the competitive landscape always provides alternate product and service options as your market evolves. Different channels can help you access new market segments and different price points. For B2B companies, corporate needs can change rapidly, especially if you're selling anything related to IT. Here are some business goals that a new distribution channel can help you achieve:

Tags: NA