2020-04-27

Use Digital Knowledge Management to Scale Franchise Marketing

Blogs

Digital Knowledge Management is the creation and management of public facts about a business on all forms of consumer-discoverable digital data platforms. Information ranging from something as simple as a storefrontÍs name being found on Google, or as complex as the off-season price of a businessÍ services can be deemed as digital knowledge about a business. How Digital Knowledge Management Helps Businesses Not having the right kind of information about your business when consumers are running searches will likely: 1. Keep you from getting discovered at all by consumers (read more about that here) 2. Make your consumers feel like you have insufficient/unreliable information about your business 3. Cause your customer to consume inaccurate information about your business with respect to its location, contact details, etc. and create bad customer experiences Imagine a scenario where a customer calls you up on an outdated phone number from your listing. TheyÍre not able to get through to you, but they see that your business is marked open online. So, they go ahead and decide to visit you, only to find that youÍve relocated. Yikes. Scary thought, isnÍt it? Digital Knowledge Management can solve all this for a local business. It can help improve your local SEO and get your business discovered by more people online. It can ensure that consumers reliable information about your business online. And most importantly, it can help you avoid situations where customers have frustrating experiences after trusting your businessÍ online digital data. Digital Knowledge Management can directly help improve your businessÍ revenue as well. Studies say that 18 percent of local smartphone searches lead to purchases within a day, and that 65% of people use their smartphones in their ñI-Want-To-Buyî moments, and that 64% of them use search to accomplish this. Digital Knowledge Management and the Future ConsumersÍ adoption rate for using local searches to find businesses around them has increased by over 500% in the past two years, and thereÍs no reason for these numbers to die down anytime soon. Consumers can now search for businesses using wearable tech, smart speakers, and connected car ecosystems. This only means that business owners have to pay more and more attention to managing their digital data from a centralized platform since consumers are going to want to access information through more channels than ever before. It also means that businesses need to get ready for the voice search revolution, and make sure they stay on top of information they relay to voice assistants like Siri, Google Assistant, Alexa, and Cortana.

Tags: nan
2020-04-27

Use Digital Knowledge Management to Scale Franchise Marketing

Blogs

Digital Knowledge Management is the creation and management of public facts about a business on all forms of consumer-discoverable digital data platforms. Information ranging from something as simple as a storefrontÕs name being found on Google, or as complex as the off-season price of a businessÕ services can be deemed as digital knowledge about a business. How Digital Knowledge Management Helps Businesses Not having the right kind of information about your business when consumers are running searches will likely: 1. Keep you from getting discovered at all by consumers (read more about that here) 2. Make your consumers feel like you have insufficient/unreliable information about your business 3. Cause your customer to consume inaccurate information about your business with respect to its location, contact details, etc. and create bad customer experiences Imagine a scenario where a customer calls you up on an outdated phone number from your listing. TheyÕre not able to get through to you, but they see that your business is marked open online. So, they go ahead and decide to visit you, only to find that youÕve relocated. Yikes. Scary thought, isnÕt it? Digital Knowledge Management can solve all this for a local business. It can help improve your local SEO and get your business discovered by more people online. It can ensure that consumers reliable information about your business online. And most importantly, it can help you avoid situations where customers have frustrating experiences after trusting your businessÕ online digital data. Digital Knowledge Management can directly help improve your businessÕ revenue as well. Studies say that 18 percent of local smartphone searches lead to purchases within a day, and that 65% of people use their smartphones in their ÒI-Want-To-BuyÓ moments, and that 64% of them use search to accomplish this. Digital Knowledge Management and the Future ConsumersÕ adoption rate for using local searches to find businesses around them has increased by over 500% in the past two years, and thereÕs no reason for these numbers to die down anytime soon. Consumers can now search for businesses using wearable tech, smart speakers, and connected car ecosystems. This only means that business owners have to pay more and more attention to managing their digital data from a centralized platform since consumers are going to want to access information through more channels than ever before. It also means that businesses need to get ready for the voice search revolution, and make sure they stay on top of information they relay to voice assistants like Siri, Google Assistant, Alexa, and Cortana.

Tags: NA
2020-04-27

Use Digital Knowledge Management to Scale Franchise Marketing

Blogs

Digital Knowledge Management is the creation and management of public facts about a business on all forms of consumer-discoverable digital data platforms. Information ranging from something as simple as a storefrontÍs name being found on Google, or as complex as the off-season price of a businessÍ services can be deemed as digital knowledge about a business. How Digital Knowledge Management Helps Businesses Not having the right kind of information about your business when consumers are running searches will likely: 1. Keep you from getting discovered at all by consumers (read more about that here) 2. Make your consumers feel like you have insufficient/unreliable information about your business 3. Cause your customer to consume inaccurate information about your business with respect to its location, contact details, etc. and create bad customer experiences Imagine a scenario where a customer calls you up on an outdated phone number from your listing. TheyÍre not able to get through to you, but they see that your business is marked open online. So, they go ahead and decide to visit you, only to find that youÍve relocated. Yikes. Scary thought, isnÍt it? Digital Knowledge Management can solve all this for a local business. It can help improve your local SEO and get your business discovered by more people online. It can ensure that consumers reliable information about your business online. And most importantly, it can help you avoid situations where customers have frustrating experiences after trusting your businessÍ online digital data. Digital Knowledge Management can directly help improve your businessÍ revenue as well. Studies say that 18 percent of local smartphone searches lead to purchases within a day, and that 65% of people use their smartphones in their ñI-Want-To-Buyî moments, and that 64% of them use search to accomplish this. Digital Knowledge Management and the Future ConsumersÍ adoption rate for using local searches to find businesses around them has increased by over 500% in the past two years, and thereÍs no reason for these numbers to die down anytime soon. Consumers can now search for businesses using wearable tech, smart speakers, and connected car ecosystems. This only means that business owners have to pay more and more attention to managing their digital data from a centralized platform since consumers are going to want to access information through more channels than ever before. It also means that businesses need to get ready for the voice search revolution, and make sure they stay on top of information they relay to voice assistants like Siri, Google Assistant, Alexa, and Cortana.

Tags: nan
2020-04-27

Use Digital Knowledge Management to Scale Franchise Marketing

Blogs

Digital Knowledge Management is the creation and management of public facts about a business on all forms of consumer-discoverable digital data platforms. Information ranging from something as simple as a storefrontÕs name being found on Google, or as complex as the off-season price of a businessÕ services can be deemed as digital knowledge about a business. How Digital Knowledge Management Helps Businesses Not having the right kind of information about your business when consumers are running searches will likely: 1. Keep you from getting discovered at all by consumers (read more about that here) 2. Make your consumers feel like you have insufficient/unreliable information about your business 3. Cause your customer to consume inaccurate information about your business with respect to its location, contact details, etc. and create bad customer experiences Imagine a scenario where a customer calls you up on an outdated phone number from your listing. TheyÕre not able to get through to you, but they see that your business is marked open online. So, they go ahead and decide to visit you, only to find that youÕve relocated. Yikes. Scary thought, isnÕt it? Digital Knowledge Management can solve all this for a local business. It can help improve your local SEO and get your business discovered by more people online. It can ensure that consumers reliable information about your business online. And most importantly, it can help you avoid situations where customers have frustrating experiences after trusting your businessÕ online digital data. Digital Knowledge Management can directly help improve your businessÕ revenue as well. Studies say that 18 percent of local smartphone searches lead to purchases within a day, and that 65% of people use their smartphones in their ÒI-Want-To-BuyÓ moments, and that 64% of them use search to accomplish this. Digital Knowledge Management and the Future ConsumersÕ adoption rate for using local searches to find businesses around them has increased by over 500% in the past two years, and thereÕs no reason for these numbers to die down anytime soon. Consumers can now search for businesses using wearable tech, smart speakers, and connected car ecosystems. This only means that business owners have to pay more and more attention to managing their digital data from a centralized platform since consumers are going to want to access information through more channels than ever before. It also means that businesses need to get ready for the voice search revolution, and make sure they stay on top of information they relay to voice assistants like Siri, Google Assistant, Alexa, and Cortana.

Tags: NA